Designing the Store

Your customer's online shopping experience can be very similar to shopping in a brick and mortar store. Narrow aisles, messy shelves and rude clerks have their online counterparts in confusing navigation, cluttered pages and frustrating checkout systems. Not only does your store need to look nice, shopping has to be easy and payment a snap.


Visuals

johnsonsway.com

JohnsonsWay.com, one of many e-commerce websites by SecureSiteCommerce.ComPany. See more e-commerce websites in our portfolio.
Store Look & Feel - You store's design should convey your company's image and set a mood for the buyer. High-end jewelry stores deserve a sleek, upscale design. Children's candy stores need a fun, colorful feel. Your company's logo and other branding should be incorporated into the site. SecureSiteCommerce.ComPany can design your store from scratch, work with an existing website design or convert literature to a web-friendly template. We also offer an array of ready-to-use designs for e-commerce websites on MyBackgrounds.com.

Product Photos - Customers can't physically hold and examine merchandise in your online store. High quality photos are key in assisting customers. Shots from every angle give customers a 360° view of what they are buying. If you don't have a digital camera or aren't confident in your photography skills, we offer professional photography through our sister company, Videocracy.

Product Video - Videos give your customers a real-life view of your products. A three minute video of a car's interior and exterior can convey more than 3000 photos! Videos can also help your customers understand the use of your products. A make-up retailer can use a how-to video to help her customers create trendy looks. A fertilizer retailer can teach customers exactly how to plant with his product. You guessed it... Videocracy does video as well!


Ease of Use

Navigation - Your site's catalog shouldn't be a labyrinth of links. SecureSiteCommerce.ComPany can work with you to sort your product lines into categories. When a customer selects a product, add-on items and accessories can appear on the screen immediately. The shopping cart should always be available with a single click.

Website Accessibility - Do your customers need assistance to make their shopping experience easier? No problem! Style sheets can be used to make fonts larger and easier to read. Audio and video can be used for demonstrations and explanations. We can create stores that are Section 508 compliant. Just tell us what your customers need!


Functionality

Easy Ordering and Payment - When a customer is ready to buy the process should be as easy as possible. SecureSiteCommerce.ComPany approaches store functionality from the shopper's and merchant's perspective. Shoppers want carts that are simple when adding or deleting items. The shopper should be informed about items that are out of stock or require special orders. Shipping calculations should be clear and precise. Credit card processing must be secure.

When an order is received, the merchant needs to know that payment was received. Online inventory lets the merchant fulfill orders and keep track of stock. Shopping modules help the merchant prepare and package materials to be shipped on time.

No matter what items you are selling, SecureSiteCommerce.ComPany can tailor your ordering and payment process. If an item comes in a variety of sizes, quantities or colors with many options, we can create an ordering system that lets your customers customize their order.

Order History - Our stores keep an order history so customers can log into their account and see what was purchased in the past.

Shopping. Simple. Secure.